JK microsystems becomes M-Power Partner.

San Francisco, Embedded Systems Conference Booth 610, April 9, 2001 - M-Systems Flash Disk Pioneers Ltd. (Nasdaq: FLSH), a leader in flash disk data storage products for embedded systems, Internet appliances and networking/telecom markets, today announces M-Power^TM, a technology program for M-Systems' industry partners. The program is established to provide partners with additional marketing and sales channels and in-depth technical support.

"M-Power brings together 'best in class' products and services from industry leaders and vendors," said Chuck Schouw, president and CEO of M-Systems. "This program will enable system designers to accelerate their development cycle while meeting demanding performance and time-to-market requirements."

The program quickens the design process by bringing together companies responsible for the various components of the system. The collaborative relationship guarantees the customer a seamless integration of the flash disk, BIOS, chipset, operating system and applications. In addition to design synergy, the program offers partners a full-range of benefits and commitments pertaining to education, availability and pricing, technical support and marketing and sales.

"M-Systems DiskOnChip products add great capability and value to our embedded product line for many applications," stated Brian Bennett, Director of Sales and Marketing of JK microsystems, Inc., "and we are proud to be an initial member of the M-Power program."

For additional information about M-Power, please visit the company's Web site at www.m-sys.com.